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Snack food bag Simplicity in packaging visual communication design means that there are few elements in the graphic, but it conveys a lot of information. The interface usually has a lot of indoor space, allowing people to think and contemplate. Another meaning of simplicity is to highlight the theme, which conforms to the essential characteristics of visual communication design, such as concise visual language and unforgettable subconsciousness.

Snack food bag The basic elements of packaging visual communication design are to convey the information content of the goods to customers according to the visual language, such as the characteristics, functions and main uses of the goods. This information is presented to the customer based on the visual interface of the outer packaging. However, the interface that the packaging can display is not sufficient, and it does not allow a detailed description of all the information.

Therefore, according to Snack food bag the structure of the packaging, the design scheme should clearly define the main and secondary displays of the product packaging, comprehensively consider the information content to be conveyed, establish the priorities, clearly describe the numerous information content of the product with simple visual language, and allow customers to reasonably grasp the product information in the process of instant visual touch. Simplicity is not simple, it is a dialectical way of visual communication design. It is not to reduce the amount of data, but to use insufficient plane map indoor space to create a reasonable visual interface. In visual communication design, the simplicity of the visual interface includes the following points.

　　 Snack food bag Personalization in packaging visual communication design refers to the designer's expression of the essential quality of the visual interface of the packaging form, which is different from the sensory experience of other packaging spaces. This difference comes from the artistic creative design ideas, artistic techniques and expression methods of the design scheme, which is the result of the mutual application of objective and rational logical thinking in the design scheme. The personalization of the visual interface comes from the designer's unique professional skills and moral cultivation. In order to strengthen the personalization of the visual interface of leisure food bag packaging, it is stipulated that designers should start from the basic principles of visual communication design, make full use of the personalization of designers' logical thinking, and integrate this personalization into the design scheme.