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Simplified mooncake packaging should become the norm.
The Mid-Autumn Festival is approaching, and various mooncakes are already on sale in major shopping malls and supermarkets. Some mooncakes not only have exquisite packaging, but also are expensive. For example, some mooncakes use exquisite iron boxes for packaging, while others use high-end paper boxes.
Release Date: 2020-9-16 Source: Economic Daily
With the Mid-Autumn Festival approaching, various mooncakes have been put on sale in major shopping malls and supermarkets. Some mooncakes not only have exquisite packaging, but also high prices. For example, some mooncakes use exquisite iron boxes, while others use high-end paper boxes.
In recent years, excessive mooncake packaging has been criticized. Although calls for mooncake manufacturers and sales merchants to simplify packaging are heard every year, the phenomenon of excessive mooncake packaging still exists in some areas.
As we all know, excessive mooncake packaging has many disadvantages. On the one hand, it increases the cost for customers. There are only five or six mooncakes in the box, and the cost is only about twenty or thirty
,但经过“豪华” yuan, but after "luxury
packaging", a box of mooncakes costs at least hundreds
yuan, and some even thousands ” yuan, making it seem like "buying a box and getting mooncakes as a gift On the other hand, excessive mooncake packaging is incompatible with the "green" and "low-carbon" initiatives. Nowadays, the express delivery industry is actively advocating for "greening" express packaging, and mooncake packaging should also have more green and low-carbon awareness. This is both a contribution to environmental protection and a practical measure to save resources.
To eliminate excessive mooncake packaging, in addition to advocating simple packaging, it also requires the joint efforts of multiple parties. The industrial and commercial administration, consumer associations, and other departments should actively assume the main responsibility for supervision. Once excessive packaging behavior is discovered, it should be stopped immediately to curb excessive mooncake packaging behavior from the source.
At the same time, consumers should also take action. It is advisable to buy more simply packaged mooncakes and not buy "luxury packaging " exquisite packaging " mooncakes, so that excessively packaged mooncakes will lose their market due to lack of demand. I believe that as long as the supervision is in place, law enforcement is strict, and citizens change their consumption concepts, the phenomenon of excessive mooncake packaging will surely be effectively curbed, and simple mooncake packaging will become the norm.
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