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What are the psychological requirements for the packaging design of leisure food bags?
The impact of leisure food bag packaging on consumer psychology also depends on the consumer's internal needs. Appropriate packaging design should meet the following needs: 1. It is convenient for consumers to require that goods are very easy to carry, open, use and store. To meet these requirements, leisure food bag packaging is equipped with handles, easy-open cans are equipped with simple opening devices, and fragile glass is packed in boxes.
Snack food bag The impact of packaging on consumer psychology also depends on the consumer's intrinsic needs. Appropriate packaging design should meet the following needs:
1. Convenience for consumers. Products should be very easy to carry, open, use, and store. To meet these requirements, snack food bags are equipped with handles, easy-open cans have simple opening devices, and fragile glass is boxed.
2. Snack food bag Adaptive packaging should have an ideal shape and appropriate size;
3. Consumers want their packaging to be sturdy and durable, especially for items that require multiple uses and self-preparation. The introduction of product content, particularly food ingredients or drug efficacy, or the absence of additives such as saccharin in candy, gives consumers peace of mind when eating or taking it;
4. Reliable product packaging should help consumers build trust in the product and manufacturer;
5. Packaging that reflects status and prestige should help showcase the product's social symbolic function. Consumers often use product packaging to showcase their social status, identity, and economic strength;
6. Aesthetics are human nature. In many cases, aesthetically pleasing packaging is more likely to win in competitive sales.
Product packaging design usually needs to reflect the product's special features, especially when there are obvious differences between the product and its competitors. From a commercial perspective, Snack food bag The definition of plagiarism in packaging is not very clear, so be aware that some unique design elements that have already been used by others cannot be used. Packaging design emphasizes originality, and designers must have very good original design capabilities.
For enterprises, if the product packaging design is unprofessional when it leaves the factory, they can find a specialized company for packaging and must put effort into this aspect. Snack food bag The success of packaging design sometimes determines product sales. Before packaging, a market survey can be conducted to understand consumer psychological needs and then create the right packaging.
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